In my first post on understanding your customers, I developed guidelines for understanding the people who are already using a product. In this post, I’ll cover ways to identify your most valuable customers from a large pool of options.
FINDING YOUR IDEAL CUSTOMERS
It’s not common to build…
Diana M for Davidoff Cool Water Sea Rose
Juno Temple, stars in The Dark Knight, and now, the ASOS magazine. Get in there.
Photo: ASOS Magazine / Alex Sainsbury
Pinterest is a place where we can demonstrate: ‘If it weren’t for all those mundane things that I do that I post on Facebook, this is what I would be doing and consuming. Here is my real self.’
The average person looks at their phone 150 times a day, or once every six-and-a-half minutes of every waking hour.